Advertising
CAMPAIGN DESIGN FOR DISABLED CHILDREN
UNICEF
LEGO
CAMPAIGN DESIGN TO INSPIRE BUILDERS OF TOMORROW
Click here to
nagivate through pages :)
This project work is all about campaigning for UNICEF, mainly promoting the fact that disabled people, but mainly targeting children are in fact very much able, the tagline being “DISABLED DOESN’T MEAN UNABLE. Three deliverables have been produced, first a poster design putting forward the idea that even without arms, the child can draw with his feet, thus replacing the legs by two brushes; the second advert, a portrait banner, picturing a dummy fixed on a pencil, explaining that even without legs, the child can write or draw, and do it very well indeed; and thirdly a billboard, featuring the famous 3 monkeys, “I can’t hear, see and talk”, being replaced and integrated in the concept, that even with disabilities, children are not totally necessarily disadvantaged and can indeed do greater things, than if they were not disabled.
The second campaign was part if a major assignment the my final semester, being about building a campaign for three different companies or brands, amongst which lied ‘LEGO’. The idea behind was to design 4 different medias targeting parents of kids being 5-10 (boys primarily and girls secondarily as target audience) thus promoting them in buying lego to start “training” their child at thinking vastly as well very fast. The concept behind as the tagline puts it, is to inspire builders of tomorrow. The first ad is about a poster advert, putting forward the fact at how children may see the world, which is in fact in a very much more funnier way that we see it. The second is a billboard, featuring a keyboard with certain keys being replaced by legos, to show how creative and unique certain ideas may be. The third is a bus ad, advertising the fact that while the child was playing scrabble, he suddenly has no more words to complete the word lego; thus legos are used to complete the word, showing creativity. And the third and last concept, is about an ambient advert, having as an idea behind, that the bus stop has been built with legos, thus perhaps attracting people, by it’s very bright and unique colours.